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         DIRECT MAIL                           NEXT > Heinrich Marketing: Dog Campaign
How to treat your customers like dogs.
This award winning business building
campaign for Heinrich Marketing sent
three direct marketing packages over
a 2 month period. The care and feeding
of your customers, including a gigapet
for practice in a furry box was the first
package. Then came the "don't ignore
your customers or bad things will happen"
package, complete with a chewed-up shoe
and lastly a bone shaped cookie asking to "throw us
a bone" or try us out, enclosed in a keepsake wood box.
This campaign was fun and memorable for everyone who
received it but more importantly it brought an amazing response.